One of the most common ways for a business to sell products online is through selling customizable apparel. Many businesses, such as sports teams, universities, and charities, use this method because it allows for the most flexibility in designing apparel that can be sold at different prices depending on the buyer’s needs. By selling customized apparel online, businesses can easily provide customers with a wide array of products while making it easy for them to purchase what they need quickly and efficiently.
As a designer, the most important thing to remember is that you should never sell out to make money, and you need to maintain your brand values and build trust with your audience. This article will focus on the benefits of having a good design to improve your brand value.
What is Brand Value?
Brand value is the dollar amount your brand is worth over any other brand, and it’s the difference in how much someone would pay for your product or service versus another provider. The higher your brand value, the more likely you attract new customers, increase your profit margins and build long-lasting relationships with existing customers.
Ways Selling Good Designs Can Improve Your Brand Value.
Selling good designs can improve your brand value. A strong brand is a key to building a successful business. When customers trust your brand, they are more likely to purchase from you, recommend you to friends, and continue doing business with you for years to come. Here are the ways selling good designs can improve your brand value:
Long-Term Brand Image
When people think about your brand, they should be able to picture what it represents. This means having a consistent logo and color scheme across all your marketing materials and products. Your branding should also reflect the quality of your products or services — high-quality brands often use premium fonts, high-res images, and clean layouts on their websites and social media profiles.
Ensure Your Brand is Consistent
Consistency is crucial when it comes to branding, especially when it comes to marketing strategies. If your brand is inconsistent, then customers will be confused about what you represent as a business and where they should turn when they need help with their business. If your brand is consistent, customers will know exactly what to expect from you and how to get in touch if they have questions or concerns about their products or services. This can make a huge difference in how people perceive your company and how much trust they put into it.
Increase Sales
The first way to increase brand value with good design is by increasing sales. If you sell poorly designed products, customers will not want to buy them. Having a great-looking website is essential to getting people interested in your products. Customers will trust you more if they have a positive experience visiting your site. They will also be more likely to come back and make future purchases from you if they know that their money is going towards quality products.
Extension
Selling good designs can help you extend your brand, allowing you to sell more products related to your brand. A clothing company might sell t-shirts, bags, and other items with its logo. This helps people identify that company as an expert in making clothes and makes them more likely to buy other products from that company.
Protection
If you’ve created something unique with a great design then it’s worth protecting this design so nobody else can use it. You might do this by registering a trademark or patenting your design – which can be done at a cost through the Intellectual Property Office (IPO). Once registered, nobody else can use your design without permission from you. This means that businesses will pay more for designs they want because they know they’ll be able to protect them legally.
Building Trust
When you’re selling designs, you’re putting yourself out there. The more you sell, the more trust you earn with customers. They’ll know they’ll get a great design if they buy from you, meaning they’ll be more likely to come back in the future and recommend you to friends and family. You’ll also build trust with potential clients who see your work.
Sell High-Quality Designs
When people see your design portfolio and how much work it takes to create even one piece of art, they will expect higher quality from you than from other designers with fewer pieces available for purchase or with a smaller portfolio. If customers are getting what they want from you each time they buy, they will come back for more, which means more sales for your business!
Improve Your Online Presence
Your online presence is essential because it can help attract clients and customers to your business. It also helps brand recognition, so more people know who you are and what you do. When someone visits your website or sees one of your social media profiles, they should be able to get a clear idea of who you are and what kind of services or products you offer. This can help improve their experience with your company by making it easier to find what they’re looking for without having to search around too much first.
Attract Talent
Using crowdsourcing sites like 99designs gives businesses access to talented designers worldwide. You can choose which designs best fit your needs while also saving money compared to hiring an in-house designer. This way, you get access to great talent without paying thousands of dollars each month in salary and benefits.
Is Brand Value the Same As Brand Equity?
Brand value and brand equity are two closely related concepts. But they are not the same thing.
Brand value is often used as a proxy for brand equity, which is why many companies measure their brands using brand valuation metrics like TAV or Brand Keys’ Brand Preference Index (BPI).
But there are some key differences between these two concepts, and marketers need to understand them to make more informed decisions about their brands’ performance.
While brand equity has been around since the 1990s, the term brand value has only recently come into common usage. Brand value is a measure of the monetary worth of a brand, and it is usually calculated by multiplying the price-to-earnings ratio (P/E) by market capitalization. In other words, it is a financial metric that reflects how much investors are willing to pay for a company’s stock. On the other hand, brand equity refers to the intangible assets that a company has built up over time through its marketing efforts and customer relationships. It includes all aspects of brand identity, such as logo design and color scheme, as well as what people associate with those things like trustworthiness or quality products, which can be hard to quantify in terms of dollars and cents.
8 Actionable Ways to Increase Your Products’ Perceived Value!
Perceived value is the amount of money a customer believes a product is worth. It’s not just about the price but also how you market and sell your products. Here are some ways you can increase your products’ perceived value:
Use Charm Pricing
If you’re selling a service or product with a high price tag, it’s important to emphasize quality rather than quantity. For example, if you’re selling an expensive luxury item like jewelry or clothes, you should avoid using round numbers (i.e., $100) instead of numbers that end in five or zero. This makes customers feel like they’re getting more bang for their buck. Research shows that consumers perceive charms to be more valuable than non-charms in pricing and product labeling tasks, even when they’re identical in size and color!
Emphasize Quality
It’s important to emphasize quality over quantity when selling an expensive product or service because people tend to associate higher prices with higher quality. If your company offers high-end products or services, highlight their unique features and benefits on your website and social media pages so that potential customers know what makes them special compared to other options available online or offline in their area.
Improve Design Aesthetics
One of the easiest ways to make your product look more valuable is by improving its design. This can mean anything from creating more attractive and eye-catching packaging than what your competitors are using to ensuring that the product itself looks as good as possible. When customers see a product that’s well designed, they automatically assume it’s worth more money.
Raise Product Price
If you’re not willing to invest in improving the aesthetics of your products or services, one simple way to make them seem more valuable is by raising their price. This can be tricky if you’ve always been known for offering low prices on your products or services (and if you have, then we recommend doing something else before raising your prices). However, if you’ve never been known for having low prices and people expect you to charge a lot for what you sell anyway (think luxury goods), there’s no harm in charging more than your competitors do or even doubling their prices!
If your product is of higher quality and more expensive than others in its industry, then customers will assume it has more value. Even if your product doesn’t have much more value than other similar products on the market, raising its price will make customers perceive it as having a higher value.
Convey Authenticity
Ensure your customers know they’re buying authentic products from an established business. Authentic products have a higher perceived value than fake ones. There are several ways to convey authenticity, such as using photos of your product, showing the materials and manufacturing process, and ensuring that your product’s packaging is high quality.
Leverage Influencers
In today’s digital world, there are many ways to connect with influencers and build relationships. You can use services like FameBit or TapInfluence to find influencers who will promote your brand in exchange for compensation. The key here is finding relevant influencers who will resonate with your target market and ensuring their followers trust them enough to buy from you based on their recommendations alone.
Point Out That a Product is Worth More Than You’re Charging
You can increase your product’s perceived value by pointing out that it’s worth more than you are charging. For example, if you sell a product for $50 and it should be worth $100, simply mention that fact in your marketing copy or on your website. This will give customers the feeling that they are getting more for their money and make them more willing to part with their hard-earned cash.
Embrace Social Responsibility
If you sell organic food or fair trade products, let people know about that. Not only does this help differentiate your brand from competitors who don’t have those same values, but it also helps build trust with customers who care about such issues. Plus, if someone shares an article about your company doing something good on Facebook or Twitter (or even mentions it in person), that could go viral quickly and lead to free publicity for your business!
Conclusion
The first step to selling good designs is to recognize what good design is. This can often be exceedingly difficult if you’re not trained in design or don’t have a lot of experience in the field. If you prefer not to hire someone else, there are other ways to get your brand value up, such as offering competitive prices and easy access to your inventory. However, these may not always be enough, and you might need to seek an experienced designer instead.
One of the best ways to build a great brand and design valuable logos is to convince your clients that paying you a high premium for a logo design or branding package is better than getting a lower price from your competition. In other words, much like product pricing works, you’re selling the idea of what you can deliver to your client and why it’s worth more than just having another logo design on their shelf.